大数据时代，高效的信息化管理模式是各行各业追求的方向。对于零售企业而言，如何在竞争激烈、步骤繁多的商品销售中，逐步提升客户体验的同时，改进管理模式，降低运营成本，确保企业始终走在效率的前沿，是零售业面临的一大挑战。
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